What Are the Boxes Next to TV Anchors Called?
When you turn on the news, have you ever wondered what those boxes are next to the TV anchors? These boxes are called "lower thirds" or "CGs" (character generators). They are a key element in TV production and enable the anchors to deliver the news with credibility and authority.
Lower thirds display a persons name and title, which makes it easy for the audience to identify the people speaking on the air. They also provide additional information on the screen such as location, time, date, and breaking headlines.
In the past, these lower thirds were added to the screen manually, meaning that someone on the production crew had to physically add the information to the screen. However, with the advancement of technology, lower thirds can now be generated automatically by using computer software.
To create a lower third, a TV station will use a specialized software program to input the text, choose the font style and size, and select from a variety of templates. Once the information is entered, the software generates the graphic and adds it to the screen in real-time.
CGs can also be used for other purposes such as displaying advertisements, weather updates, and breaking news alerts. The box may also contain a live video feed or highlight important information.
In conclusion, lower thirds are an essential part of TV broadcasting. They provide information to the audience, help build credibility, and create a professional look for the news channel. Whether generated manually or by computer software, these boxes play an important role in delivering the news in a clear and concise manner. |
